Hi, I'm Jim Hopkins RGD

I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!

I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

noroomforjim@gmail.com

Hi, I'm Jim Hopkins RGD

I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!

I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

noroomforjim@gmail.com

Hi, I'm Jim Hopkins RGD

I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!

I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

noroomforjim@gmail.com

Selected Works

Updated: 17.02.2026

© Jim Hopkins, 2026

Selected Works

Updated: 17.02.2026

Le Parc

Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.

Client

:

Hilton

Studio

:

Interior Design

:

Role

:

Visual Identity Design

Year

:

2025

A Le Parc branded thank you card

Click or Drag

A Le Parc branded card laying on a hotel bed

Click or Drag

Two billboard advertisements with Le Parc branding

Click or Drag

Le Parc

Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.

Client

:

Hilton

Studio

:

Interior Design

:

Role

:

Visual Identity Design

Year

:

2025

A Le Parc branded thank you card

Tap or Drag

A Le Parc branded card laying on a hotel bed

Tap or Drag

Two billboard advertisements with Le Parc branding

Tap or Drag

Le Parc

Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.

Client

:

Hilton

Studio

:

Interior Design

:

Role

:

Visual Identity Design

Year

:

2025

A Le Parc branded thank you card

Tap or Drag

A Le Parc branded card laying on a hotel bed

Tap or Drag

Two billboard advertisements with Le Parc branding

Tap or Drag

Canada Grocery Code

The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Studio

:

Role

:

Visual Identity Design

Year

:

2025

Canada Grocery Code sticker badge.

Click or Drag

Canada Grocery Code logo rendered on a kit folder.

Click or Drag

Canada Grocery Code logo rendered on a letterhead.

Click or Drag

Canada Grocery Code

The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Studio

:

Role

:

Visual Identity Design

Year

:

2025

Canada Grocery Code sticker badge.

Tap or Drag

Canada Grocery Code logo rendered on a kit folder.

Tap or Drag

Canada Grocery Code logo rendered on a letterhead.

Tap or Drag

Canada Grocery Code

The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Studio

:

Role

:

Visual Identity Design

Year

:

2025

Canada Grocery Code sticker badge.

Tap or Drag

Canada Grocery Code logo rendered on a kit folder.

Tap or Drag

Canada Grocery Code logo rendered on a letterhead.

Tap or Drag

Tidal Point

Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2024

Tidal Point Logo - reverse version shown on abstract background

Click or Drag

Tidal Point Logo - metal rendering

Click or Drag

Tidal Point logo on a water bottle

Click or Drag

Tidal Point

Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2024

Tidal Point Logo - reverse version shown on abstract background

Tap or Drag

Tidal Point Logo - metal rendering

Tap or Drag

Tidal Point logo on a water bottle

Tap or Drag

Tidal Point

Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2024

Tidal Point Logo - reverse version shown on abstract background

Tap or Drag

Tidal Point Logo - metal rendering

Tap or Drag

Tidal Point logo on a water bottle

Tap or Drag

NewLeaf Performance

NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2023

NewLeaf Performance t-shirt mock-up.

Click or Drag

NewLeaf Performance Branding on a water bottle.

Click or Drag

NewLeaf Performance icon on dark paper.

Click or Drag

NewLeaf Performance

NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2023

NewLeaf Performance t-shirt mock-up.

Tap or Drag

NewLeaf Performance Branding on a water bottle.

Tap or Drag

NewLeaf Performance icon on dark paper.

Tap or Drag

NewLeaf Performance

NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2023

NewLeaf Performance t-shirt mock-up.

Tap or Drag

NewLeaf Performance Branding on a water bottle.

Tap or Drag

NewLeaf Performance icon on dark paper.

Tap or Drag

Ujigami

Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Studio

:

Role

:

Visual Identity Design

Year

:

2022

Ujigami tote bag design.

Click or Drag

Ujigami Business Card Design.

Click or Drag

Ujigami logo on shirt.

Click or Drag

Ujigami

Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Studio

:

Role

:

Visual Identity Design

Year

:

2022

Ujigami tote bag design.

Tap or Drag

Ujigami Business Card Design.

Tap or Drag

Ujigami logo on shirt.

Tap or Drag

Ujigami

Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Studio

:

Role

:

Visual Identity Design

Year

:

2022

Ujigami tote bag design.

Tap or Drag

Ujigami Business Card Design.

Tap or Drag

Ujigami logo on shirt.

Tap or Drag

Drain-All

Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Client

:

Drain-All

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2020

Drain-All logo sign on van.

Click or Drag

Drain-All logo sign on facility building.

Click or Drag

Drain-All logo sign on facility building and truck.

Click or Drag

Drain-All

Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Client

:

Drain-All

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2020

Drain-All logo sign on van.

Tap or Drag

Drain-All logo sign on facility building.

Tap or Drag

Drain-All logo sign on facility building and truck.

Tap or Drag

Drain-All

Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Client

:

Drain-All

Studio

:

Photography

:

Role

:

Brand Strategy & Design

Year

:

2020

Drain-All logo sign on van.

Tap or Drag

Drain-All logo sign on facility building.

Tap or Drag

Drain-All logo sign on facility building and truck.

Tap or Drag

Milieu

Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Milieu Logo on signposts.

Click or Drag

Milieu Logo on exterior of building.

Click or Drag

Milieu Hoarding design.

Click or Drag

Milieu

Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Milieu Logo on signposts.

Tap or Drag

Milieu Logo on exterior of building.

Tap or Drag

Milieu Hoarding design.

Tap or Drag

Milieu

Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Milieu Logo on signposts.

Tap or Drag

Milieu Logo on exterior of building.

Tap or Drag

Milieu Hoarding design.

Tap or Drag

Ballantyne

Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Ballantyne hoarding design.

Click or Drag

Ballantyne Logo on interior signage.

Click or Drag

Ballantyne logo on interior signage.

Click or Drag

Ballantyne

Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Ballantyne hoarding design.

Tap or Drag

Ballantyne Logo on interior signage.

Tap or Drag

Ballantyne logo on interior signage.

Tap or Drag

Ballantyne

Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Studio

:

Role

:

Brand Strategy & Design

Year

:

2019

Ballantyne hoarding design.

Tap or Drag

Ballantyne Logo on interior signage.

Tap or Drag

Ballantyne logo on interior signage.

Tap or Drag

Field Effect

Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2016

Field Effect logo rendering.

Click or Drag

Field Effect logo on exterior at night.

Click or Drag

Field Effect logo on inteior sign.

Click or Drag

Field Effect

Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2016

Field Effect logo rendering.

Tap or Drag

Field Effect logo on exterior at night.

Tap or Drag

Field Effect logo on inteior sign.

Tap or Drag

Field Effect

Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Client

:

Studio

:

Role

:

Brand Strategy & Design

Year

:

2016

Field Effect logo rendering.

Tap or Drag

Field Effect logo on exterior at night.

Tap or Drag

Field Effect logo on inteior sign.

Tap or Drag

Hi, I'm Jim Hopkins RGD

I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!

I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

noroomforjim@gmail.com

Selected Works

Updated: 17.02.2026

© Jim Hopkins, 2026

Le Parc

Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.

Label

:

Text

Label

:

Text

Label

:

Text

Label

:

Text

Label

:

Text

Click or Drag

A Le Parc branded card laying on a hotel bed

Click or Drag

Two billboard advertisements with Le Parc branding

Click or Drag