Hi, I'm Jim Hopkins RGD
I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!
I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

Hi, I'm Jim Hopkins RGD
I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!
I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.
Hi, I'm Jim Hopkins RGD
I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!
I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

Selected Works
Updated: 17.02.2026
© Jim Hopkins, 2026
Selected Works
Updated: 17.02.2026
Le Parc
Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.
Client
:
Hilton
Role
:
Visual Identity Design
Year
:
2025

Click or Drag

Click or Drag

Click or Drag
Le Parc
Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.
Client
:
Hilton
Role
:
Visual Identity Design
Year
:
2025

Tap or Drag

Tap or Drag

Tap or Drag
Le Parc
Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.
Client
:
Hilton
Role
:
Visual Identity Design
Year
:
2025

Tap or Drag

Tap or Drag

Tap or Drag
Canada Grocery Code
The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Click or Drag

Click or Drag

Click or Drag
Canada Grocery Code
The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Tap or Drag

Tap or Drag

Tap or Drag
Canada Grocery Code
The Canada Grocery Code is an industry-led initiative designed to establish clear standards for fair dealing between grocery retailers and suppliers in Canada. The project brief entailed a full rebrand effort, pursuing an institutional and balanced look.

Tap or Drag

Tap or Drag

Tap or Drag
Tidal Point
Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Click or Drag

Click or Drag

Click or Drag
Tidal Point
Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Tap or Drag

Tap or Drag

Tap or Drag
Tidal Point
Tidal Point is a cyber security software company based in Ottawa, utilizing AI to build risk management solutions for organizations. As a start-up, the needs were to establish an initial digital brand presence and visual identity system.

Tap or Drag

Tap or Drag

Tap or Drag
NewLeaf Performance
NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.
Role
:
Brand Strategy & Design
Year
:
2023

Click or Drag

Click or Drag

Click or Drag
NewLeaf Performance
NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.
Role
:
Brand Strategy & Design
Year
:
2023

Tap or Drag

Tap or Drag

Tap or Drag
NewLeaf Performance
NewLeaf Performance is a boutique management consulting firm focused on enhancing organizational culture, leadership, and workplace behaviour to achieve comprehensive performance and wellness. NewLeaf engaged with Baytek to perform a complete rebrand effort and help them reach a wider audience.
Role
:
Brand Strategy & Design
Year
:
2023

Tap or Drag

Tap or Drag

Tap or Drag
Ujigami
Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Click or Drag

Click or Drag

Click or Drag
Ujigami
Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Tap or Drag

Tap or Drag

Tap or Drag
Ujigami
Established in 2002 and based out of Bowmanville, ON, Tutelar Technologies is an international corporation that provides solutions to large scale manufacturing organizations. Baytek was tasked to rebrand their software offering, Ujigami, first completing a brand audit of its existing presence and then providing a transformational new brand.

Tap or Drag

Tap or Drag

Tap or Drag
Drain-All
Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Click or Drag

Click or Drag

Click or Drag
Drain-All
Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Tap or Drag

Tap or Drag

Tap or Drag
Drain-All
Established in 1984, Drain-All had expanded steadily since its origins and employed more than 200 team members at their offices and operating facilities in Ottawa and Napanee. Upon the full rebrand that Baytek completed, Drain-All were purchased by the international waste management company, GFL Environmental.

Tap or Drag

Tap or Drag

Tap or Drag
Milieu
Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Click or Drag

Click or Drag

Click or Drag
Milieu
Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Tap or Drag

Tap or Drag

Tap or Drag
Milieu
Milieu is a six-storey, 125-unit modern apartment rental building situated just off Main Street, in Greystone Village, Ottawa. Regional Group approached Baytek to develop a full brand vision for the new rental building - from exterior signage all the way to floor plans, everything was covered.

Tap or Drag

Tap or Drag

Tap or Drag
Ballantyne
Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Click or Drag

Click or Drag

Click or Drag
Ballantyne
Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Tap or Drag

Tap or Drag

Tap or Drag
Ballantyne
Ballantyne is an eight-storey, 110-unit luxury rental apartment building located near Main Street in Greystone Village, Ottawa. Regional Group entrusted Baytek with creating a complete brand vision for this new rental property, covering everything from interior signage to floor plan design and more.

Tap or Drag

Tap or Drag

Tap or Drag
Field Effect
Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Click or Drag

Click or Drag

Click or Drag
Field Effect
Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Tap or Drag

Tap or Drag

Tap or Drag
Field Effect
Founded in 2015, Field Effect Software was established to strengthen the IT security operations of enterprise and small businesses across the world. Field Effect approached Baytek for a full rebranding exercise.

Tap or Drag

Tap or Drag

Tap or Drag
Hi, I'm Jim Hopkins RGD
I am a branding strategist and visual identity designer with over twenty years of experience in the creative industry. I am a Principal Creative over at Baytek in Ottawa – come say hello, we're a nice bunch!
I created this website to house a few of my project highlights from over the years, as well as some links to where I post my thoughts. If you want to connect, give me a shout on LinkedIn or via email.

Selected Works
Updated: 17.02.2026
© Jim Hopkins, 2026
Le Parc
Le Parc (Tapestry Collection by Hilton) is a new hotel located in Gatineau, Quebec, close to the border with Ontario, and right in the heart of the National Capital Region. In collaboration with interior design group, Design Link International, the aim was to underline the convergence of history, nature, and urban life, due to its unique location.
Label
:
Text
Label
:
Text
Label
:
Text
Label
:
Text
Label
:
Text
Click or Drag

Click or Drag

Click or Drag